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Switch (ad campaign)
Switch was an advertising campaign launched by Apple Computer, Inc. (now Apple, Inc.) on June 10, 2002. It featured what the company referred to as "real people" who had "switched" from the Microsoft Windows platform to the Mac. An international television and print ad campaign directed users to a website where various "myths" about the Mac platform were "dispelled". The television commercials were directed by Errol Morris.
==Switchers==
One of the people who appeared in the commercials, Ellen Feiss, gained immense notoriety overnight in a kind of Internet phenomenon. (Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial.〔("Brown University Newspaper Publishes Interview With Ellen Feiss" ). The Mac Observer. November 22, 2002.〕
Localized versions of the commercials, with local "switchers", aired in Iceland and Japan.
Certain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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